Consumer Confidence in Saudi Arabia on the Rise 6%
By Nielsen on May 1st, 2012: Overall Global Consumer Confidence Rose in 68% of Markets in Q1 2012 Global consumer viagra online pharmacy confidence increased five index points to 94 in Q1 2012, according to the latest
Nielsen: Introducing Generation C
Born sometime between the launch of the VCR and the commercialization of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital. According to Nielsen and NM Incite’s U.S. Digital Consumer Report, this…
Digital Insights – US (By Nielsen)
In Brief, Women text and call more than men do. Youtube is leading Videos over conventional media companies. Apple is still leading in smart phones. Android seems the biggest apple’s nightmare to come. We use social networks 4 times less…
Are newspapers dead
Bankruptcies, declining readership, falling ad dollars and the suburbanization of America have all contributed to the slow death of the great American newspaper. Hope for a resurgence of the printed newspaper seems like a pipe dream. However, with the Internet,…
Global Marketing Return on Investment
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What are we willing to pay for online
Percent of global online consumers who have paid OR would consider paying for various types of content online – Fall 2009 Content Music 57% Theatrical movies 57% Games 51% Professional produced video (including current television shows) 50% Magazines 49% Newspapers…
