Middle East Digital Marketing and Advertising Blog

By Nielsen on May 1st, 2012: Overall Global Consumer Confidence Rose in 68% of Markets in Q1 2012 Global consumer confidence increased five index points to 94 in Q1 2012, according to the latest online survey findings from Nielsen. Overall confidence rose in 68 percent of global markets measured, compared to Q4 2011 where confidence increased in [...]

  Born sometime between the launch of the VCR and the commercialization of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital. According to Nielsen and NM Incite’s U.S. Digital Consumer Report, this group—dubbed “Generation C” by Nielsen—is taking their personal connection—with each other and content—to new levels, new [...]

In Brief, Women text and call more than men do. Youtube is leading Videos over conventional media companies. Apple is still leading in smart phones. Android seems the biggest apple’s nightmare to come. We use social networks 4 times less than email. TVs is the next digital toy. Go through them. Related PostsWinning in MENA’s [...]

Bankruptcies, declining readership, falling ad dollars and the suburbanization of America have all contributed to the slow death of the great American newspaper. Hope for a resurgence of the printed newspaper seems like a pipe dream. However, with the Internet, there is an opportunity to reclaim immediate coverage of breaking stories. Can the technology that [...]

Related PostsIphone users in the middle east: 55% of MENA’s e-mobile Population Achieving Top Rankings in the Search Engines Track and Measure… Correctly

Percent of global online consumers who have paid OR would consider paying for various types of content online – Fall 2009 Content Music 57% Theatrical movies 57% Games 51% Professional produced video (including current television shows) 50% Magazines 49% Newspapers 42% Internet-only news sources 36% Radio (Music) 32% Podcasts 28% Social communities 28% Radio (News/Talk) [...]