Thoughts
Emirates, Etihad, and Starz Play Lead Socially Devoted brands in the UAE
“Socially Devoted” is another terminology for saying a brand has good social customer care. Socially Devoted brands, as our partner Socialbakers.com mentions, is a brand that understand the shifting paradigm of customer care. They know that the most responsive and dynamic audiences are […]
Ethos KMS Group. Digitally Native, Young and Agile!
The Biggest Independent Digital Marketing Group in MENA Ethos KMS Group is the biggest independent digital marketing and communications group in the Middle East. Since 2005 and through four regional offices in Dubai, Riyadh, Jeddah and Beirut, we helped our clients lead and […]
Growth Hacking for digital startups in Middle East
Growth hacking describes a new process for acquiring and engaging users combining traditional marketing and analytical skills with product development skills.
The State of Saudi Banks on Social Media – 2015
Saudi Arabia youthful population helps explain the active presence of banks on social media. In Saudi Arabia, The largest number of social media users are aged 26 to 34. Below is a high level look into banks related mentions on social […]
A Close look into the Emirate Smart Shopper
The UAE shopper is more connected than ever, with increased access across many devices, especially smartphones. This article helps marketers and planners understand when, how and why people use the Internet in the UAE.
Beacons Riyadh Saudi Arabia Proximity Marketing
Automate personalized mobile interactions. Pushing messages to consumers based solely on where they’re standing is almost guaranteed to annoy them. Instead, bridge a person’s offline and online worlds by personalizing an interaction based on the brands of goods they’ve purchased Motivate […]
Women Driving Movement on Twitter in Saudi Arabia
The public call for women nationwide to drive in Saudi Arabia on Saturday was the latest push in a decades-old effort by a small group of activists to exercise what they see as a fundamental human right. Twitter was the […]
Five New Mobile Operators in Saudi Arabia
On the other hand, this will be a boost to the data services, and accordingly, get more users connected through mobile and desktop. MNVOs are emerging to cater for customer segments that can be overlooked by the major mobile network […]
Automotive goes social in MENA
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Engagement and Response Rates on Facebook Pages in Saudi Arabia
One of the most important sections of this report is the Average Post Engagement Rate and the Average Post Response Rate. Now we can see the country’s benchmark along with the change in Engagement Rate from the previous month. That way […]
Vimtiv – Digital Media Buying Agency in Dubai
Vimtiv Media, the leading programmatic and data agency in the Middle East, Joins efforts with Ethos Interactive to explore data opportunities, building data driven marketing campaigns in Riyadh, Saudi Arabia and Dubai, United Arab Emirates. About Vimtiv Social media is now a […]